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Social Media Maturity Model: The Mutation of Social Media

By Oliver Marks, founder, Oliver Marks & Associates. This chart works well on a number of levels for me, but first some big-picture stuff on the topic of "the social customer." June is CRM's...

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The “Is Unified Communications a Scam?” Debate

Nick Jones, a VP analyst at Gartner, took to the Gartner blog to explain his skepticism regarding Unified Communications for businesses.  He describes UC as “a dinosaur in a world of fast-moving little...

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Social Media Maturity Model: Social Software Development and Consumer Privacy

By Joe Manna, community manager, Infusionsoft. CRM magazine's Social Media Maturity (SMM) diagram is a good slice of what should be the seamless interaction between sales, marketing, service, and...

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Social Media Maturity Model: The Social Work of Community Service

By Ian Jacobs, senior analyst, Datamonitor. The ambitious nature of the model itself makes dissecting it a daunting prospect. As Christopher Carfi alluded to in his June 3rd post, any one of the...

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Social Media Maturity Model: The Mutation of Social Media

By Oliver Marks, founder, Oliver Marks & Associates. This chart works well on a number of levels for me, but first some big-picture stuff on the topic of "the social customer." June is CRM's...

View Article


The “Is Unified Communications a Scam?” Debate

Nick Jones, a VP analyst at Gartner, took to the Gartner blog to explain his skepticism regarding Unified Communications for businesses.  He describes UC as “a dinosaur in a world of fast-moving little...

View Article
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